2019 Color of the Year
Fall is here Myrtle Beach! The leaves are changing, cooler temperatures, sweater weather, pumpkin spice everything, and the much-anticipated release of the new “color of the year”. Every year special color forecasters consisting of color designers, trend forecasters, buyers & design specialists hone in on the colors we are likely to see in the coming year.
“We saw this warmer than denim, softer than navy blue as a sweet spot.”
One of the key elements they were looking for in a color of the year, Woelfel said, was something that was relatable—and could actually be seen in the average consumer’s home. “We want to make sure we’re bringing colors that people can actually use,” she added. “We’re a liveable and approachable brand, so that’s our main goal and objective.”
Sherwin Williams- Cavern Clay
“We believe 2019 will be a renaissance of the 1970s—with a twist,” says Sue Wadden, director of color marketing, Sherwin-Williams. “In the coming year, we will embrace our pioneering spirits and artisan ingenuity. Our 2019 Color of the Year, Cavern Clay, embodies renewal, simplicity and free-spirited, bohemian flair.”
“A warm terracotta color with ancient, elemental roots, Cavern Clay is a nod to midcentury modern style, but with the soul of the American Southwest, which together creates the desert modern aesthetic,” she notes. “Cavern Clay is an easy way to bring the warmth of the outdoors in. Envision beaches, canyons and deserts, and sun-washed late summer afternoons—all of this embodied in one color.”